Can your marketer make you money?

Kevin Daum is right: “Ultimately, every company hires a marketer for one reason, to make money.” Is your marketer doing so? Are they creating strategic plans customized to your needs that fulfill the purpose of connecting your product or service to the people who are willing to pay for them? Read Kevin’s complete article from INC. for […]

Published March 22nd, 2014

know your place

You bring in a consultant, or your boss calls a meeting, and decides to do a unity building exercise asking everyone around the room to share their most embarrassing moment. We’ve all been there. Every time, I think “UGH! Not again.” I understand what they’re going for, but this method is not one that I […]

Published March 18th, 2014

“You don’t need an app for that.”

Toby Shapshak does a great job of speaking to coming back to earth for creative problem solving. Innovation at the heart is problem solving – thinking big, small, simple, and beyond the complexities of “can’t.” Thanks, Toby! (Ted talks. Ted Global 2013.) “You don’t need an app for that.”

Published March 14th, 2014

automatic

Life was not meant to come with auto pilot. But it is easy to fall into an automatic lifestyle without even noticing it is happening. As life marches on, commitments are made, things are acquired, investments of time into projects, groups, and relationships happen. As we take on responsibilities, sometimes we forget to re-evaluate when […]

Published March 9th, 2014

emerging

You know, I love change. I equate it with progress. You need to change to grow…yet that does not mean that all change is positive. Some change is destructive. Does that mean it cannot bring about growth? If you have ever been to a magnificent bluff at the Ocean, you have seen deterioration in process. […]

Published March 6th, 2014