“smart ceo’s”

I cannot say enough how spot-on and valuable I think this article to be.      HBR really brings the value in this piece on CEO’s leveraging social media, but in reality, it is about “all” communication and effective change management. Well worth a read, and re-read for every CEO.  

Published March 9th, 2015


Excellent quality is of great importance to me as a consumer. Sometimes, convenience is more important. It depends on the need I am trying to fill, which factor rises to the top as more critical to my buying decision. So, how can you set yourself apart and capture my attention as a consumer? Hold tight […]

Published February 13th, 2015

no capes!

Often, we misinterpret the power and purpose of design. Design is not about attention for attention’s sake. It is not just about the beauty of the outside, or making something new or different. It may not even be three-dimensional. Design is about the impact it makes, and the usefulness it accomplishes. As a marketer and […]

Published November 11th, 2014

buried treasure

Do you want to grow your business, gain more customers, market share, dollars? YES! Of course, you do. We all want to advance our businesses. So, we advertise, sell, promote in new places and in new ways—in the pursuit of new customers. But… In the frenzy to acquire new…and more…we may be missing a fundamental […]

Published October 30th, 2014


Do you feel like you are doing as much as you can to clear your objectives, move your culture forward, produce positive results – you are pouring all of your strength into each day’s work, and yet, don’t feel like you are making progress? Swimming in a strong current is exhausting. Life can be like […]

Published October 13th, 2014

Are we there yet?

One of my greatest areas of weakness is my sense of direction. I realize that is one of those things that women often get labeled with, but, I am truly pulling down the average. In fact, it is probably more accurate to say that I just don’t have any sense of direction at all. It […]

Published September 16th, 2014


When I was a kid, my cousins and I loved to play the game Perfection. I am sure many of you did too. Remember this classic Milton Bradley game? The objective was to place the right pieces into the right spaces on the board within a certain amount of time. If your time ran out […]

Published September 9th, 2014

keeping your job

Do you show up, keep your head down, and do just enough to feel secure in keeping your job? Or, do you only do what will make you more visible to your boss or others? In both of these scenarios, you are negating the genuine value you could be bringing. Do not worry about keeping […]

Published May 22nd, 2014

The truth hurts?

“..speaking the truth in love, we grow up in all things…” Truth is a must-have for building lasting value. It is a key component to trust, integrity, and an indicator that you are able to handle responsibility. Not only does truth influence the quality of success in your workplace, but success in your life. Learn […]

Published May 12th, 2014

Lovers, dreamers, and leaders.

We love you Kermit, but what can a banjo playing frog teach us about leadership and changing the world? Tons. “The lovers, the dreamers, and me…” Lovers, dreamers, and leaders will reach for big visions – the kinds that change peoples’ lives, and make the world a better place. Kermit is the kind of leader […]

Published April 23rd, 2014