Excellent quality is of great importance to me as a consumer. Sometimes, convenience is more important. It depends on the need I am trying to fill, which factor rises to the top as more critical to my buying decision. So, how can you set yourself apart and capture my attention as a consumer? Hold tight […]

Published February 13th, 2015

no capes!

Often, we misinterpret the power and purpose of design. Design is not about attention for attention’s sake. It is not just about the beauty of the outside, or making something new or different. It may not even be three-dimensional. Design is about the impact it makes, and the usefulness it accomplishes. As a marketer and […]

Published November 11th, 2014

buried treasure

Do you want to grow your business, gain more customers, market share, dollars? YES! Of course, you do. We all want to advance our businesses. So, we advertise, sell, promote in new places and in new ways—in the pursuit of new customers. But… In the frenzy to acquire new…and more…we may be missing a fundamental […]

Published October 30th, 2014

Can your marketer make you money?

Kevin Daum is right: “Ultimately, every company hires a marketer for one reason, to make money.” Is your marketer doing so? Are they creating strategic plans customized to your needs that fulfill the purpose of connecting your product or service to the people who are willing to pay for them? Read Kevin’s complete article from INC. for […]

Published March 22nd, 2014

Is your CMO a digital shark or flounder?

Recently a friend shared this blog post with me. I enjoyed the read – and it spurred these particular reflections on a bit of it. The article is about the role that a CMO will or must play in the new digital age, and how that transition is going. “….more often than not, it’s the […]

Published May 6th, 2013

props to the silly cow

Great marketing works – even when you know you are being marketed to! I don’t generally drink hot chocolate; In fact, I don’t even like chocolate. YET, I could not resist this absolutely perfect marketing package by the folks at Burnham & Mills for “Silly Cow Farms Hot Chocolate.” This little bottle of hot chocolate […]

Published March 27th, 2013