Influence: The Psychology of Persuasion

by Robert B. Cialdini, PH.D.


A fascinating read. While the intention of this book is to teach a reader “how to use them to become a skilled persuader” and to learn how to “defend” oneself against the wiles of persuasion from the media, people, and the world… I think it is fascinating from the standpoint of understanding human nature, and even from an anthropological perspective on facets of certain modern cultures’ views of success.

Spanning Silos: The New CMO Imperative

by David Aaker


An excellent book on a destructive problem that some organizations face. Silo behavior eliminates unity. It will also cripple creativity and innovation. This book just may give you the feeling the author is “looking over your shoulder” if you work somewhere that has severe problems with silo behavior.

Competitive Strategy: Techniques for Analyzing Industries and Competitors

by Michael E. Porter


An amazing book. A must read – providing key insights on competitive landscape and critical factors of successful strategic change.

Strengths Finder 2.0

by Tom Rath


Stengths Finder 2.0 is a great tool and a good start to understanding your core areas of strength. While you may have taken any variety of other professional profile or personality tests I suggest having this one in your arsenal, and being intentional about self-analysis of your day to day through the view of what you learn about your strengths. Learn from it and build off of it to truly develop your key areas of strength – and to understand how it applies to the work you do. I also recommend Marcus Buckingham’s StandOut as a follow up to this Strengths Finder. As Marcus describes it, the former is “descriptive” and the latter is “prescriptive.” I was amazed at the accuracy of the assessment. I find great value in both of these resources when mentoring others as well as self-development.

Who Switched Off My Brain?

Controlling toxic thoughts and emotions

by Dr. Caroline Leaf


A healthy organization starts with healthy people. Understanding how to manage one’s emotions and mental well-being is critical to handling life’s pressures. This is a fascinating book on the connections between our mind, our thoughts, and emotions. It speaks to the connection of our attitude and thought life and the impact that has on us both physiologically and spiritually.

The Blue Zones

by Dan Buettner


As a marketer I love the idea that we can understand segments and communities of people by studying their behavior. Buettner explains the broader results of his anthropological study by sharing specific stories of individuals he encounters in these communities. While I enjoyed the topic of the book overall, I loved connecting with these unique individuals’ stories as well as gaining a better understanding of their community cultures. It reflects the truth that while there are collective similarities and threads that are certainly found in families, communities, and even globally – each person is also simultaneously unique.